MG Siegler is the man! Read his awesome post about Air Harp.

Taking Your Brand to iPhone, Facebook and Other Online Platforms
Emerging platforms including the iPhone and Facebook are opening up new markets to intellectual property owners, but the opportunities are vastly different from the longstanding norms that guided earlier online strategies. It takes a new understanding of customer expectations as well as an appreciation of the limitations inherent in each of these new platforms. Understand concepts such as media-as-service, viral spread, and “Casual 2.0″ — not just as terms of art, but as substantive entry points your company can exploit to retain your existing customer base as well use to reach and engage new ones. Hear from stakeholders in these new platforms, tech-forward content owners willing to share current strategy and success stories, and industry analysts with an eye toward present and future markets.

Kevin Barenblat, CEO, Context Optional (moderator)
Mark Helmuth, Founder, touchGrove
Jason Oberfest, Vice President of Social Applications, Ngmoco
Lauren Bigalow, COO, Wee World

We are insanely happy for New Orleans! This city deserves a great football team. They proved that there is no stopping one of America’s greatest cities from getting it’s moment in the spotlight! That’s why touchGrove salutes the City of New Orleans and it’s #1 NFL team the Saints! Go Saints!

In honor of Super Bowl XLIV we are making LED Football FREE for 48 hours. Get it now!

Check out the official…

PRESS RELEASE:

Dear LED Fan,

This has been the best year ever for touchGrove and we want to celebrate by making this the BEST SUPER BOWL SUNDAY ever!

That’s why we are giving away LED Football *FREE* for 48 hours, starting Friday, 2/5/10 @ 12:00 PST. LED Football will be FREE in the App Store for 48 hours.

With the totally cool “Mattel Football” box graphics load-in screen… the awesome throwback plastic case… all the original sounds… everything that made this little hand-held such a joy to hold when you were a kid…

…now it’s all back …and all for FREE!

Get it now while it lasts! Because once that clock starts ticking… there is only one place you need to be! In the App Store getting your FREE copy of LED Football.

From all of us at touchGrove, have a friggin’ amazing Super Bowl weekend!

Mark, Catherine, Andrew, Jordan

See it on YouTube!

When you want to go TOTAL PRO….may we suggest:

http://itunes.apple.com/us/app/led-football-2/id300183088?mt=8

Now with pro levels 3 & 4

Believe you, me… nobody
(but nobody) wants baseball more than me. There have been several versions of baseball the never quite made it to light. It has been white? With red and blue buttons… no kidding! (I will take credit for that) We had a full beta of baseball running in portrait mode. Only to change or minds and go with something that looked like a Bakelite radio from 1935 (also my idea : ) Well they always say it is in the timing… and if there is one thing baseball has never had it is good timing. But no, wait… is that baseball I see coming at us again? This time encased in it’s original cocoa brown plastic Mattel skin… to be continued.

* Addition of 2 new difficulty levels, PRO 3 and 4.
* Scores now accrue over 4 quarters, not one.
* Improved passing in Pro 1 mode.
* Improved graphics

Thank you, Peter Cohen!!

LED Football 2
Never mind Madden or NFL 2010. Our pick for the best football game of this past year is Touchgrove’s LED Football 2 (). It’s a recreation of the LED handheld game that Mattel built in the late 1970s, now complete with passing and running backwards. An update late in 2009—made after Touchgrove reached a licensing arrangement with Mattel—has added the original sound effects, making this $1 love letter to the 1970s an astonishingly perfect recreation of the original, and a must-have for any self-respecting iPhone or iPod touch gamer in their 30s or early 40s.

Read the rest of the article at macworld.com