Mark was invited to be on this panel:
Taking Your Brand to iPhone, Facebook and Other Online Platforms
Emerging platforms including the iPhone and Facebook are opening up new markets to intellectual property owners, but the opportunities are vastly different from the longstanding norms that guided earlier online strategies. It takes a new understanding of customer expectations as well as an appreciation of the limitations inherent in each of these new platforms. Understand concepts such as media-as-service, viral spread, and “Casual 2.0″ — not just as terms of art, but as substantive entry points your company can exploit to retain your existing customer base as well use to reach and engage new ones. Hear from stakeholders in these new platforms, tech-forward content owners willing to share current strategy and success stories, and industry analysts with an eye toward present and future markets.
Kevin Barenblat, CEO, Context Optional (moderator)
Mark Helmuth, Founder, touchGrove
Jason Oberfest, Vice President of Social Applications, Ngmoco
Lauren Bigalow, COO, Wee World
